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| What is Content Marketing |
Many companies use content marketing to generate millions of visitors to websites.
I've noticed a lot of people I talk to still don't fully understand what content marketing really is and why they should be using it. While I love to save all the traffic leads and sales for myself.
So I'm writing this detailed article to fully answer the question of what is content marketing.
Today I will fully define content marketing and tell you:
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| Content Marketing Strategy |
- What is the best way to grow your business
- Why do most companies fail?
- My top tips for success
The Power Of Content Marketing
I've done it to grow my own company and other companies as well, and I promise you that you will not have to search for another answer on what is content marketing.
Now let's begin. Instead of babbling about what content marketing is, I'd instead give you an example of content marketing from a customer's perspective.
Let me show you how content marketing convinced me to buy someone else's product. If you can fully understand this example, then you'll fully understand the power of content marketing so let's jump right into it.
Five years ago, I got into a terrible car accident. I got rear-ended in a four-car car crash. As a result of the impact, I got two hearing-aided discs in my bed. I have had nagging back pain ever since. Over the years, I have seen many chiropractors,s physical therapist's massage therapists,s you name it. I probably tried it, but none of that stuff worked.
So a few months ago, when my back pain came back, I found myself on youtube searching for ways to alleviate my back pain again. I saw videos that I liked.
I saw some videos I didn't like, but one channel I wanted, in particular, was called bob and brad, which had a ton of videos on this topic. After watching a few videos, they referenced a book to read.
So that I can fully understand how my back works, I immediately purchased it, not knowing it was the trust. I had developed for them through their videos that led to me buying it, and I got the book, and I read it in about three to four hours from front to back.
It was short and extremely valuable. The information was gold. I've never encountered the info before. It empowered me to take control of my back issues immediately. They broke down the anatomy of my back and how poor posture contributed to my back pain and taught me how to reverse it in addition to these DIY solutions. They also reference products along the way that can help me with my back pain. Such as lumbar support cushion made so much sense that I immediately bought it. I didn't look at competitors or care if there were cheaper options.
I wanted to buy it directly from the author of this book to get the results he talked about. Over time I saw my back issues resolved, and I purchased several more of the author's books on other topics like neck pain and knee pain for my family and friends.
I've advocated for this author; they don't even know who I am and that my friends are the power of content marketing.
What is Content Marketing
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| Content Marketing |
Content marketing is the use of content to market your business. Content is anything you create that users interact with blogs, videos, infographics, social media posts, downloadable pdfs, and so on.
Content is the way that people get to know your business. {alertInfo}
In a non-invasive way, they consume your content, trust you as an authority, and are more likely to do business with you. As a result, this sounds so simple, Right.
The Problem with Content Marketing
Why is content marketing so hard for most people to grasp in their business? Why isn't content marketing the sexiest and most popular form today? Why aren't you using content marketing to grow your business?
I'll tell you it's probably because content marketing is prolonged to work and sometimes tricky to measure.
Let's use the example I just provided. I spent about 250 on products from the book's author I just told you about.
For example, the author spent ten thousand dollars to make that piece of content. Let's also say that in three months, ten customers did the exact same thing that I did. They read the book and spent two hundred and fifty dollars. That's twenty-five hundred dollars in revenue, and sadly, most people I know will look at this and say, I spent ten thousand dollars and only made twenty-five hundred dollars. Hmm yeah.
The reason why most companies fail at content marketing is because they take a short term mentality towards it they want it to work in three months or six months and when it doesn't they give up. {alertInfo}
But I'm here today to tell you that content is king and lives forever, so looking at a one-month or three-month window or sometimes even a six-month window of ROI from content marketing is immature.
How the Internet Amplifies Content Marketing
The only thing that has changed is the Internet. The Internet has shifted the power of content from publishers to anyone who wishes to create it.
Just think about television. For example, the tv show you watch is content, and the ads that run in between are the companies trying to monetize the attention of that content advertisers.
Choose networks and events like the super bowl. {alertInfo}
For example, to advertise to their desired audience, they're trying to promote programs like this related to their offering hints. This is why companies like Nike and Adidas sponsor major sporting events.
The sporting event is the content that drives massive attention, and they advertise in between to capitalize on it. How does the Internet provide an advantage to businesses? The Internet has provided everyone the opportunity to create and distribute content.
So how does the Internet provide an advantage to businesses?
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| What is Content Marketing |
The Internet has provided everyone the opportunity to create and distribute content.
Why Content Is King
your business can create the content that drives massive attention, and even better, you can design it to relate precisely to the products and services that you offer, resulting in an even greater conversion rate than any form of advertising that you can do.
When people trust your content and associate you as an expert, you effectively eliminate your competition things like pricing don't matter anymore.
Your customers don't have to evaluate every product in the market to decide.
People genuinely want to work with you because they trust you. {alertSuccess}
When you reach that level of success in your business, you become unbeatable from a marketing perspective. This is why content marketing is the most effective form of marketing today.
This isn't an idea. The statistics already proved the theory. All it takes is a few google searches to see that.
Content Marketing is 10 times cheaper than any form of paid advertising. {alertInfo}
Today all it takes is a long-term commitment on your end and the right content marketing strategy.
What is Content Marketing Strategy
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| The Ultimate Content Marketing Strategy |
I have already written a detailed guide on The Ultimate Content Marketing Strategy. {alertInfo}
What exactly is a content marketing strategy? A content marketing strategy is a clear plan of action to market your content. You can create it by doing the following number.
1. Determine your brand story
The hardest part of content marketing is figuring out what you will talk about. The easiest way to do this is to just think about why you started your company. What is your why or just think about your product's problems and write it out?
Write out all the pain points your customers have that might lead to them buying your products or services. Think about all the questions people ask before purchasing your product. Your customer's problems and goals should focus on the content you will create. After all, they are the ones you're trying to help.
2. Develop quality content
Everyone thinks they must create a million pieces of content to succeed at content marketing. You don't need quality content.
There's already evidence that over 2.5 million pieces of content are being published daily, and these are blogs according to WordPress, trust me. The world is not hurting for more content. What they want is quality content.
Quality content offers a unique perspective and undeniable value. Don't let this stress you through all the quality in your brain.
That's right, as the business owner, you're the subject matter expert already. All you have to do is take your expertise and show people your perspective. Imagine going to BMW and talking directly to the person who designed a BMW vehicle. You probably get more value from talking directly to the owner than you would speak to someone who just started last week.
Create more value then, and your content will be considered quality Offers at every Stage of your Content.
Every piece of quality content should move people closer to doing business with you.
For example, social media posts eventually should lead people to your website or to your blog and your blog post. It should subsequently lead readers to subscribe to your email list, and your email list should eventually lead people back to your website to buy your stuff.
You can do this by creating value at every stage of your content. Don't just tell people to join your email list, including a related offer at every stage of your valuable content.
Give people something in exchange for deepening their level of engagement with your company, and this doesn't have to be a 100-page ebook. It can be as simple as a two to three-page guide or checklist. That re-emphasizes the significant points of your prior content.
5. Promote Your Content
You will fall flat on your face if you produce great content that nobody sees. You must make sure that people see your content. If you're starting from the ground up, then you'll probably have to start with some type of advertising,
For example, you can use social media ads like boosted Facebook posts or promoted tweets to promote your content, and over time this will lead to more blog traffic in which you can encourage people to join your email list for more valuable content in the future promoting your content will become very inexpensive.
Once you accumulate many email subscribers and/or social media followers, you can rely more on those assets and less on advertising to grow your brand. Hence, those are my biggest tips to leverage content marketing to grow your business.
Conclusion
Now let's bring everything home we talked about:
1. What is Content Marketing.
Content marketing is the use of content to market your business. This consists of any material your company creates, like blogs, ebooks, social media posts, etc.
2. Why is Content Marketing the best form of Marketing?
Content Marketing is the best form of marketing because it eliminates your competition builds absolute trust, and is 10 times cheaper than traditional forms of advertising over the long term.
3. How can you get started with content marketing.
You can start content marketing by
- Determining Your Brand Story.
- Developing Quality Content.
- Adding value at each stage of your Content.
- Promote Your Content.
And that is all from me. Please leave your thought and comments.
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Content Marketing
