For a business, choosing the type of marketing strategy is a significant decision. It allows enterprises to either grow considerably or crumble away.
Marketing services provide countless advantages. Improved engagement, boosting sales, building reputation & relationships between business and customer, providing business insight, and so on. All these of which help a business flourish.
There are several marketing services to choose from, some of which are more modern than others. Email Marketing Services is a marketing service worth paying attention to which the internet gave birth. Email marketing is getting even more popular in recent years than a popular misconception. It is an effective way to advertise a business.
Before going over the list of services, you came for, here is everything you need to know about Email Marketing.
 |
| Best Email Marketing Services |
What is Email Marketing?
Email Marketing, as the name suggests, is a type of marketing that uses the internet protocol service SMTP, more popularly known as electronic mail or email.
Everyone on the internet is distinguishable through some unique characteristics. Yes, you can identify someone through their IP address or MAC address. But that only helps find the user's device, not the user.
Credentials are needed if someone on the internet wants access to a service or downloads a particular application. These credentials are always either a phone number or an email address.
Why Should I Care About Email So Much?
There are more than 3.8 billion active email accounts. That does not account for the emails people just set up and then don't access but use for various signup purposes.
The purpose of telling you all about email is to emphasize its importance. Everyone should have an email address in this day and age.
If you use an Android phone powered by Google's services or an iPhone, you will have an email address. These devices don't let you boot up without email installed.
In simpler words, email is the foundation of the current world of the internet and technology.
This brings us back to the main topic, Email Marketing:
Advantages of Email Marketing:
Here are a few pointers that will help you understand why Email Marketing can be so advantageous for your business:
Improved ROI
The DMA made a study that suggests that correct Email Marketing leads to 43 times the Return on Investment on average in the United States alone.
Targeted and personal
Through market segmentation and other techniques, Email Marketing can target a specific market and be as direct as needed.
Confidence
People are more likely to respond to a message sent directly to their inbox instead of being posted on a public billboard. Emails are private and are shipped in confidence.
Email apps are preloaded.
There is no Android skin or iOS version that does not ship without an email application. Because emails are preloaded, marketing through this platform is read by almost everyone as long as emails are not filtered.
A small guide to choosing an Email Marketing service:
Now that you know how important emails are and how big of an advantage they can provide for a business – leading to 4300% better ROI- let us delve into the world of Email Marketing services and what factors should be considered before investing in one.
Here are some of the factors that you should look for:
Engagement:
The first thing you should look for is to figure out through real-world cases whether the Email Marketing service you are choosing provides engaging content or not. Engagement is essential as better engagement directly translates to better sales and vice versa.
Interface:
Very closely linked to engagement, user interface and user experience matter when making email users meant to be read. Some emails are intended to be minimal, providing content directly to the user without kicking the bucket around. Many others focus on using extraordinary images to provide engaging content to the user.
Ease-of-use:
Ideally, you want an Email Marketing service that handles most of the work while providing it with minimal information. 'Automation' should play a vital role when determining whether an email service is worth it for your business or not.
Personalization:
The Email Marketing service should provide some market segmentation. Or at least, it should point towards the right segmentation service provider. It should be able to break down contacts you have inputted into various segments. This way, you can send personalized emails in bulk.
Best Email Marketing services you can pick from:
Sorry for taking so long to get to the point you came here. It was essential to get these points across. Below are the best Email Marketing services that you should at least know about:
Drip
Drip is a compelling enterprise-based Email Marketing platform aimed at all eCommerce websites, blogging websites, bloggers, and digital marketers.
Nothing is worth breaking a sweat for Drip as it provides a wide array of features to its customers. Some of which you will not find in any of the other platforms on this list.
Features of Drip
Let's dive into some of Drip's top features:
Personalization – Using intelligent automation, Drip makes customization simple as it also comes with segmentation tools.
Free 14-Day Trial – Offers a free trial for two weeks without using a credit card. Businesses can figure out how to get set up with this service without wasting a dime.
Marketing Automation – It is easy to send and respond to emails quickly through its unique toolset.
Integration – Offers seamless integration with various eCommerce websites. It even offers integration with WordPress, making it easy for almost any website to communicate with Drip for better sales directly.
Forms – Easily add signup forms and other unique forms that can help find users' contact information, dramatically increasing marketing of various types.
Visual Workflow Builder – Build a workflow that can automatically reply to customers, increasing customer interaction.
Split Testing Features – Such as the A/B features help dramatically send targeted emails for maximum benefit.
Support – Provides support for its customers through live chat and even offers webinars to improve businesses' efficiency.
Complimentary Guides – Packaged with free guides and documentation to help businesses get set up and be ready to go without needing to spend extra money on hiring an expert.
Though Drip is a relatively expensive option on this list, it provides many features, especially for eCommerce platforms. If you are opening a business in this field, you might be interested in the $49 per month subscription. This also scales depending on how many services you want.
 |
| Best Email Marketing Services |
SendinBlue
SendinBlue is another Email Marketing service quickly becoming one of the biggest marketing platforms in Europe. One rather unique thing about SendinBlue is that they offer both Email Marketing services and SMS marketing services.
SMS is also a prevalent platform because it has been around almost as long as mobile phones have been. Nearly all smartphones in today's era are equipped with a SIM card. This makes SendinBlue a powerful service for offering marketing on mobile platforms.
Why SendinBlue?
Here are the advantages of using Sendinblue:
Easy-To-Use
It comes with a clean interface and a drag-and-drop email editor that makes it easy for beginners to craft emails without requiring much expertise.
Beginner Friendly
A tool that is marketed at beginners but is powerful enough that even experts might not be able to get used to this service's full potential.
Personalization Through Automation
It has automation tools to help send transactions through emails and create workflows for following up on emails. In other words, it can help personalize a business through automation.
Special AI Algorithm
Ensures that emails are always sent on time and figures out the best time to send an email, depending on the algorithm figures' various factors.
Send Emails In Bulk
It comes with a separate SMTP bulk Email Marketing service that users can use to send automated emails in bulk without delay.
Real-Time Content-Based Email Creation
Provides content-based email creation through the use of advanced AI.
Free Service
You can pay to extend the services and make them look more personalized. The free service may not have a few of the features mentioned above.
User Interaction
Live chat and CRMs are available as features on this platform.
Integrates With Facebook Ads
Automatically integrates with Facebook ads to better ad management and more efficient marketing for less money on all Facebook-owned platforms.
If you are a website owner but don't know how to improve it, SendinBlue provides a landing page builder feature. This feature allows you to create a powerful landing page that translates to better results.
SendinBlue has many other tools & features that you should check out on their pricing plan. The cheapest plan starts from $25 a month, though if you want more features for more time, the price increases.
Constant Contact:
Perhaps the most extensive and fastest-growing Email Marketing service in the world. Constant Contact is a highly intuitive and user-friendly service that can do everything an ideal Email Marketing service should do.
It has always been a reviewer's favorite, and this service has been a benchmark to compare other services.
Why Constant Contact?
Here are some of the best features of Constant Contact:
Management and Automation Tools
Easily manage your email lists, contacts, email templates, and calendars through special automation
tools and other unique features.
Track Market Status
Easily track the status of your desired market and contact list to ensure that your contact list is always a single click away.
Powerful Segmentation Tool
It comes with a dedicated and influential list segmentation tool that can help differentiate between users depending on various habits/characteristics.
Integration with Facebook Ads
Strong integration with Facebook ads helps enable advertisements on Facebook and Instagram, WhatsApp, and other platforms owned by the Facebook organization.
Integration with eCommerce Platforms
Integrates with eCommerce platforms such as Shopify to enable easy marketing on websites that run on Shopify and similar venues.
Exceptional Customer Support System
Perhaps the best customer support system out of all the options on this list. A vast library of unique and helpful resources and a strong community that is always willing to help make it a great experience.
Live Seminars
In-person live seminars in the United States to boost small business marketing. Also, they provide valuable information on how this service can be used to grow a business.
Contact Plus is a premium service that can provide powerful features. Email automation, drip campaigns, surveys & polls, coupons, online donations, and various tools help maximize user interaction.
If you don't think these features are enough, there are at least a dozen other features that could not fit in this guide.
It can take a few days or weeks to set up an Email Marketing service properly. Constant Contact offers a 60-day free trial without a credit card. You can try out all their best features.
The pricing afterward starts at $20 a month, depending on how many features you want.
 |
| Best Email Marketing Services |
ConvertKit:
ConvertKit is a very to-the-point Email Marketing platform aimed at bloggers, authors, and creators that make content for people.
The main reason why ConvertKit made this list is because of its ability to offer content upgrades on your content and improve call-to-action.
What makes ConvertKit a good choice?
Listed below are the advantages of ConvertKit:
Ideal For Content Creators
This is aimed at content creators and, through the efficient use of its features, is the best service for them in this list.
Complete Market Segmentation
Provides complete and easy market segmentation, though it is a voluntary service.
Increased Conversion & ROI
The use of targeted Email Marketing helps efficiently increase conversion and ROI.
Support & Learning Materials – For customers, ConvertKit offers email-based support and helps increase the knowledge base with a library of suitable learning materials.
30-Day Refund Policy -There is a 30-day refund policy where consumers can get a refund if they are unhappy with the service.
ConvertKit comes with a free 14-day trial, and if you like their services, the prices start from $29 a month.
AWeber
AWeber is the oldest Email Marketing service provider on this list but is by no means terrible service. One of the best features of AWeber is that because it is a senior email marketing service, its benefit can easily be extended to many other platforms like Facebook and WordPress.
Features of AWeber which can be useful
Features Of AWeber that you should know about:
Multiple Forms of Support – Provides live chat, phone, and email support for businesses with any problems while using the service.
Affordable – This is the cheapest option because it is aimed at small and medium-sized businesses.
Dedicated User Base – Because it is an old service, it has a very dedicated user base that is always willing to help if needed.
Learn More Through Seminars – Even hosts live webinars regularly to provide an interactive session where businesses can learn more about the world of Email Marketing.
Extensive Tutorials – It has a big library of how-to and tutorial platforms, making it very easy to use, even for beginners.
AWeber is cheap: it provides a free platform for up to 500 subscribers but can be upgraded to a premium plan that starts from $19 a month. This can be dramatically reduced if you choose a quarterly or annual plan.
MailChimp
You might have already heard of Mailchimp, mainly because it's perhaps the most popular platform on this list. One of the best features of this Email Marketing service is that it's a free service that can be used for an indefinite amount of time and provides many features that other services provide for a healthy premium.
How will Mailchimp fulfill your needs?
Here are some of the features you should know:
Integrates Easily With Multiple Platforms – Mailchimp effortlessly integrates with WordPress alongside Magento and Shopify too. Many other platforms are also included.
Beginner-Friendly Advanced Features – Provides advanced features catered to beginners, though they are nothing to write home about.
Advanced Segmentation & Multivariate Testing – These tools help determine what features might be the most beneficial for a business in the long run.
Free Marketing Automation – Provides a basic level of marketing automation for free.
Support Exclusively Through Email – Provides email-only support for free and paying customers, supporting privacy.
MailChimp's free plan provides up to 12,000 emails and 2,000 subscribers. Anything more than this will need to be subscribed. The prices start at $10 a month for 500 subscribers. It increases by $10 for every 500 subscribers you have.
 |
| Best Email Marketing Services |
GetResponse
GetResponse may be the final Email Marketing solution on this list but is in no way terrible. Because of its straightforward and easy-to-use platform, GetResponse provides many features aimed at small businesses.
How GetResponse helps businesses
Here are some of the features that you should know about:
Smart Automation Tools
It helps create intelligent, automated campaigns through comprehensive marketing automation tools that have everything a business will need.
Drag & Drop Builder
A simple drag-and-drop builder is available to help users create campaigns.
Boost Profits With Email Campaigns
Effectively create email campaigns to boost profits through segment contacts and market segmentation.
Create Attractive Forms & Landing Pages
Ensure that the customer or user has a good image of the business. Create professional and alluring forms and landing pages with GetResponse.
Increase User Base
Provides A/B testing, unsubscribe tracking, and autoresponders to increase the user base.
Integrates With Third-Party Lead Generation Software
Examples include OptinMonster, SalesForce, Google Docs, ZenDesks, etc.
All Forms Of Customer Support
Provides customer support through all three platforms: via phone, live chat, and email.
Free Learning Materials
Businesses with queries that need quick answers can get learning materials for free.
GetResponse has a 30-day free trial that can help any business set up with the service quickly. The pricing starts at about $15 a month and increases with the number of features.
Your Own Email Marketing Service
Did you know you can build your email marketing system? Check our service of building a complete system on this link.
How to improve your email delivery quality?
Before ending this article, we figured you would benefit from a bonus tip. It can help you discover how to improve your email delivery quality but also help your business benefit. Even more, you get a better Return on Investment.
Here are some of the ways you can improve your email delivery quality:
Send emails from an email address that you use professionally. The general rule of thumb is to use a unique email with the syntax "Name@BusinessName.com." It should not be essential, such as a Gmail/Hotmail/Rocketmail email address.
Use market segmentation and send emails to a specific group of people. Make your emails personalized and improve customer interaction. The email will be less likely to end up in the Spam folder if it is based on their interests.
Send bulk emails so you don't have to waste a lot of time loitering around. Combining bulk emails with segmentation helps dramatically improve open-rate and click-through rates.
Integrate your Email Marketing service with your website to ensure you get the most out of these services.
Use free versions of the mentioned Email Marketing services. You can quickly figure out what service works the best for you without wasting potential resources.
 |
| Best Email Marketing Services |
Final Thoughts:
Though an Email Marketing service is good in its own right, it cannot work without having a good strategy. The most important thing is to be consistent with your work.
If you have any queries regarding these services, do let us know in the comment section. We will quickly let you know what we think you should know!
