A Complete Guide to Automated Email Marketing (Updated)

Automated Email Marketing
Automated Email Marketing

Email marketing is one of the essential parts of your marketing strategy. Yet it's not as popular in today's digital landscape. That's because sending emails can be time-consuming and challenging to do consistently. 

Fortunately, there are ways to automate the process, so you don't have to worry about managing it daily. Luckily, I will show you how to use Automated Email Marketing effectively.

Page Contents

Welcome emails

Welcome emails are the first contact your customers have with your brand. They're an opportunity to make a great first impression, and they're also helpful in getting prospects to convert into customers.

This is the most popular type of automated marketing email: welcome emails welcome new subscribers, users, contacts, and visitors (or any other person who has just contacted your business).

Cart abandonment emails.

A cart abandonment email is sent to customers who leave their shopping carts without checking out. These emails aim to get people back on track and ensure they complete their purchases by providing them with a few simple steps to follow to finish their checkout process.

While they might sound similar, there are two types of cart abandonment emails:

  • "soft" or "reminder" emails that are sent immediately after the customer abandons their cart, and 2) "hard" or "nudge" emails that are sent after a set period has passed since the first abandoned cart email was sent (usually 24-48 hours).

The main difference between these two types of reminders is that soft reminder messages are not meant for immediate action but rather intended as gentle reminders, so you don't forget about your abandoned items. 

Complex nudge messages are more urgent because they include special offers or limited-time discounts to entice customers to complete their orders before it's too late!

Post-Purchase Emails.

One of the best ways to convert new customers into repeat buyers is to send them follow-up emails. These emails should be sent shortly after your customer makes a purchase. They can also be used as an opportunity to get reviews from customers, which will help other shoppers make buying decisions and improve the credibility of your business.

For these emails to work, you'll need at least one email address for each customer purchased from your store. Most shopping cart software programs will let you create an automatic follow-up sequence that sends emails automatically after a certain number of days has passed since the initial purchase (usually between 5 and 10 days).

You'll want these emails to be personalized as much as possible while maintaining a professional tone throughout them all—this way, they don't come across like spam! {alertInfo}

Upsell and cross-sell emails.

Upsell and cross-sell emails are a great way to increase sales. You can use them to encourage customers to purchase higher-priced items or add more products to their shopping carts.

Automation is a good option if you're unsure how or when to write an email that will convert. With automation, you can set up specific actions based on how long it's been since the user's last purchase, what they've purchased in the past, and other factors related to your business without having to think about it yourself.

For example:

  • You could create an automation that sends out an email with ten days' notice before some of your seasonal products go out of stock and encourages shoppers who might be interested in buying these items now before they sell out for good (or at least until next year).

  • Or perhaps every time someone adds something new into their cart but doesn't complete checkout within 24 hours (which would indicate interest), you can send them an email asking why they abandoned their cart and offering them special incentives if they give you another chance by completing checkout within 48 hours of receiving your first message.

Re-engagement emails.

Re-engagement emails are one of the essential parts of a successful automated email marketing strategy. People who have already interacted with you are more likely to buy from you again.

Re-engagement emails generally focus on the first interaction that somebody had with your company and try to remind them why they liked it so much in the first place. These personalized messages can be sent automatically after a customer visits a website or subscribes to an email list. They should also be sent manually if something warrants sending it out immediately (such as a sale).

  • The benefits of re-engagement emails include 
  • Increasing Revenue-building
  • Brand Loyalty
  • Increasing Customer Lifetime Value. 

Suppose customers have previously purchased from you or signed up for updates. In that case, they are more likely to continue buying from you in the future because they know what type of products/services you offer and trust that they will receive good quality service every time they make purchases from your company.

This form of communication is designed to get people back into interacting with your business online and create repeat visitors who will eventually become loyal customers who visit frequently enough to increase their average order size over time.

Abandoned browse emails.

This automated email is sent when a customer visits your site but doesn't complete a purchase. This email aims to re-engage the customer and drive them back to making a purchase. This email should be personalized and relevant to their browsing history.

Birthday and anniversary emails.

You can create and send a birthday email to your customers on their birthdays. You can also create and send anniversary emails to your customers on their anniversaries. The message should be personalized, relevant, timely, and engaging.

For example:

  • Personalize it by using the customer's first name in the email's subject line (e.g., "Happy Birthday, James").
  • Don't just include an automated link to their account page where they can view information about their account. Instead, write something personal and exciting (e.g., "We hope you enjoy these exclusive offers" or "Here are some tips for saving money this month.”)
  • Send them your monthly newsletter with recommendations tailored specifically for them (e.g., "Top ten ways we saved money this month")
  • Run contests where they can win valuable prizes such as free flights or hotel stays.

Inactivity or dormant reminder emails.

Inactivity or dormant reminder emails are messages you send to customers who haven't engaged with your brand in a while.

Here are some tips for sending these kinds of emails:

  • What is an inactive or dormant customer? A fixed customer is someone who has signed up for your email marketing list but hasn't engaged with any communication from you for some time (such as six months). Dormant customers may have been once actively engaging with your brand but then stopped doing so. These terms can be used interchangeably, depending on what makes sense in the context of what you want to convey at the moment.

  • How do I find dormant customers? You can use automation or segmentation rules in Gmail and other email platforms to identify which recipients haven't opened an email within a certain period (such as 60 days). If there isn't a tool available within the platform where your marketing database lives that automatically identifies unengaged contacts, then consider using third-party software such as MailChimp's contact scoring feature or Klaviyo's contact scoring feature.

Customer survey emails.

Customer survey emails have become a staple of the modern marketer's toolkit and for a good reason. They are a powerful way to get instant customer feedback and can be used to improve your business in countless ways.

A customer survey is an email that asks a question and provides a link to an online survey where they can submit their responses. (You may also invite them to leave their comments on social media.) Surveys don't need to be complicated or lengthy; ask one or two simple questions about how satisfied they were with the product/service you provided them, what else you could do better, etc.

Automated email marketing is a necessity.

Automated email marketing is a necessity in today's business environment. But they must be of value to the consumer, relevant to their needs and interests, personalized, timely, and consistent.

  • Automated emails are a necessity when it comes to digital marketing in today's business environment. Still, you must ensure that your emails are valuable and relevant to your customers' needs. This can be achieved by providing some new or useful information that your subscribers would find interesting or helpful based on what they signed up for at the time of registration on your website (e.g., if someone registered for an offer about home security then send him automation messages about home security).

  • The best way to do this is by adding personalization to every automated transmission, which will help increase engagement & conversion rates significantly since most people don't like generic templates sent by companies without any personalization – especially when it comes from large corporations that have millions of customers so why should anyone care about what they have going on inside those big walls?


We hope this guide has helped open up many possibilities for you, and we wish you luck with your journey!

Want to know the 10 Cheapest Email Marketing Services (Ranked and Compared)

Remember that this is just the beginning of your email marketing journey. There are many resources for people who want to dive deeper into this topic and get more advanced with their campaigns. We'll list some links below if you're going to check them out now or bookmark them for later.

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