7 Best Free Email Marketing Services Compared

7 Best Free Email Marketing Services
7 Best Free Email Marketing Services

If you're new to email marketing, deciding which email service provider (ESP) is best for your business can be daunting. There are many ESPs available, each with unique features and price points. 

It's easy to feel overwhelmed and choose the first ESP that comes along. But it's important to do your homework to get the most out of your email marketing efforts.

In this guide, we'll walk you through everything you need to know about getting started with email marketing, including how to choose an ESP, how much it costs, what features matter most, and how they work in practice. 

We've also compared seven popular free email marketing services based on their features so you can make an informed decision when choosing which one works best for your business needs.

Free Email Marketing Service #1: SendinBlue

SendinBlue offers an all-in-one marketing platform with a free plan that allows you to send up to 300 emails per day.

They also have paid plans that allow you to send more emails, but the free program will be a good option for most businesses.

SendinBlue lets you create free email marketing campaigns, optimize them and monitor their performance. You can also track your open rate, click rate, and other key metrics in real-time.

Free Email Marketing Service #2: MailerLite

MailerLite offers a free version with up to 1,000 subscribers and unlimited emails. It also offers paid plans for larger businesses with as many as 100,000 subscribers.

When you're starting with your business and don't have a lot of money to spend on email marketing software or agencies, MailerLite is an excellent option. The service includes all the essential features you need to create professional-looking email campaigns:

  • A/B testing capabilities
  • Automation workflows that run based on specific conditions (for example, if someone opens an email or clicks on a link)
  • Landing pages where customers can opt-in to receive emails from you in the future

Free Email Marketing Service #3: Constant Contact

A constant Contact is an excellent option if you want to try email marketing for free. They offer a free plan for 60 days and will allow you to send out up to 500 emails per month. After that, if you want more than the 500 contacts or want to add features like autoresponders or follow-up campaigns, then you'll have to pay monthly.

After signing up for your account, the next step is building an email list by adding your contacts (your list of potential customers). You can do this by uploading an Excel file or importing straight from Gmail/Exchange/Outlook. Once that's done, Constant Contact allows users to drag and drop addresses right into their contact lists and then set up automated emails based on when someone joins your list or purchases something from your store.

Free Email Marketing Service #4: Mailchimp

Mailchimp is one of the most popular email marketing services, with over 400,000 users and a 4.5-star rating on Trustpilot. It's also one of the best free email marketing services available today.

The company offers a free plan that allows you to send up to 2,000 emails per month. For those who are just getting started, this should be more than enough for you to get your foot in the door and start building your list.

Mailchimp has an easy-to-use drag-and-drop builder that makes it simple to create beautiful emails without learning to code them yourself (although it does have some basic HTML/CSS capabilities).

Free Email Marketing Service #5: Omnisend

Omnisend is a free email marketing service with over 30 million users. It allows you to send up to 15,000 emails per month and supports multiple languages. You can use Omnisend for transactional messages (transactions occur when a customer buys something or interacts with your website) and newsletters sent out regularly to keep in touch with customers and build relationships.

Omnisend integrates with many other apps such as WordPress, Shopify, Bigcommerce, Magento, WooCommerce, and more. This means it's quick and easy to start sending emails from within your existing eCommerce platform without worrying about building an entirely new email system!

It also has some great features, such as split testing, so you can test different subject lines or offers against each other before deciding which performs best.

Free Email Marketing Service #6: Benchmark

Benchmark is a free email marketing service you can use to connect with your audience. It's great for small businesses and nonprofits, as its users enjoy a lot of flexibility.

You'll be able to send emails in HTML or text format, allowing you to customize the look and feel of your messages. You also have access to various templates that are ready-made for specific campaigns.

Free Email Marketing Service #7: GetResponse

You might have heard of GetResponse before, as it's one of the most popular email marketing services. With over 1 million customers, it's no wonder they've made their name among business owners like you.

GetResponse is an excellent choice if you're looking to create gorgeous emails and newsletters that get results. It comes with many features and templates for creating beautiful campaigns without having to do any coding yourself—and every template can be tested before sending so you know how well it'll work for your subscribers!

Take advantage of the free trial offer if you want to try out some favorites from GetResponse's library of templates! You'll get full access to all the features offered during your 30-day trial period (with no commitment required).

You can use many free email marketing services to connect with your audience.

Email marketing is a powerful way to reach your audience, and many free services are available. These services allow you to track how many people open your emails, click through links in the email, and more.

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This means you can use email marketing services to improve your marketing efforts by understanding what works and what doesn't work so well. It's also important to realize that not all email service providers are created equal when delivering metrics or even providing the same features across their platforms.


Now that we've reviewed some of the best free email marketing services, it's up to you to decide which one will work for your business. Although each has its pros and cons, MailChimp is our pick for the best service–it provides a generous amount of emails under its free plan and offers enough features to get you started. 

Sendinblue comes in second place with its generous feature set if you're looking for something a bit more robust. In general, there are plenty of options here if you want to start sending beautiful emails without spending any money at all!

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